Alexandra Levit from The Wall Street Journal publishes opinions by Claudine Vainrub, Principal of EduPlan, regarding career assessments and how they can help you make a career transition successfully. Check out the links to access free online assessments that will help you identify your skills, and provide ideas on how a career can change by

Here is a wonderful tool to learn more about a very hot and fascinating topic – Personal Branding. For those who have yet to discover it, in essence, this career growth and individual marketing methodology helps uncover your true differentiation from your peer competitors. I know this is a very simple way of illustrating a very elaborate

A few days ago, I found this rather interesting caricature on adsoftheworld.com that draws very well the difference between the concepts of Marketing, PR, Advertising and Branding. This illustration recreates vividly the added value Personal Branding has. Since Personal Branding is ALL about individuals, portrayed here is a simple and generalized view one of the important results from